Best Practices for List Building
Building a user list is key to the success of text and email marketing.Give Customers a Reason to Sign Up & Stay Signed Up
Incentivize
customers to subscribe with a special offer, coupon, or savings, if possible.
Be specific
with your offer or message to increase sign ups. Studies have shown that specific offers engage better than general ones. For example, “10% off a large pizza” rather than “Sign up to receive a special offer.”
Keep customers interested.
Customers may unsubscribe to mobile messages because the deals and promotions aren’t good enough, or the information wasn’t relevant to them.
Put yourself in your recipient’s shoes.
If you were the customer, would you want to receive or use this message?
Signage at Location & In-Store
Business Cards / Postcards
Handouts
Table Tents
Window Clings
Printed Banners
Flyers
Online Advertising
Advertiser’s Website
Banner Ads
Site Retargeting
Geo Fencing
Email Blasts
Social Media Posts
Social Media Ads
Contests
Print & Other Advertising
Print Ads
Print Promotions
Billboards
Radio
Television
Word of Mouth – Tell everyone about it, and encourage your staff to do the same.
