Best Practices for Messaging

When sending messages to your customers, be SMART.

Specific

Specific offers or updates engage customers far better than general ones. For example, “Save 10% OFF a large pizza,” rather than “Sign up to receive a special offer” is more likely to generate business.

Measurable

It’s important to send updates or promotions that can be measured and compared against other messages when possible. Learn more about our powerful Analytics here.

Actionable

Entice your customers to take action. In the headline, use action verbs such as “Stop in for 10% off,” “Save 10% today,” or “Join us for our event,” rather than passive messages like “Pizza is on sale today.”

Relevant

Make your content relevant to your business, but also to your customers. Your customers have given you the trust of allowing you to send them direct messages to their phones. Always make sure your content is worthwhile!

Timely

Schedule your communications during business hours. If you have an event, sale or promotion coming up, schedule your messages in advance to build up interest.

KEEP YOUR CUSTOMERS: Limit Unsubscribes by Following These Tips

Cultivate your user list and maximize your engagement by avoiding these mistakes.

Too Many Messages – Avoid over-messaging your customers. A general rule of thumb is 1-2 messages per week, but this depends on the business and how many promotions are running during that time.

Keep Your Content Engaging – Your communication is a reflection of your business. Keep users interested with creative offers and promotions, or helpful information they would not have gotten otherwise.

Keep Your Content Worthwhile – Always make sure that if you were the customer, you would want to get this message. If an offer or promotion doesn’t save a customer money or time, they may not want to continue receiving those messages.

Language & Grammar – Use language that caters to your demographics. Always proof your message before sending; typos or misspelled messages reflect poorly on your business.